Girlguiding Launches New Uniform
Girlguiding has unveiled its first full uniform redesign in more than 30 years, and it's a significant moment for an organisation with a long history and an even bigger ambition for the future.
Deputy Chief Guide, Sally Kettle was proud to help launch the new range, joining young members Poppy and Isy on the iconic red sofa at BBC Breakfast to talk about what the new uniform means and why Girlguiding continues to matter to girls and young women.
The new uniform has been shaped by the views of almost 55,000 Girlguiding members and is designed to be more flexible, inclusive, sustainable and affordable. From Rainbows through to Rangers and adult volunteers, the new range gives members more choice in how they wear their uniform, while retaining the sense of identity, belonging and connection that makes being part of Girlguiding so special.
For Sally, who has been involved in Girlguiding for many years both as a volunteer and now as Deputy Chief Guide, the launch was a chance to celebrate not just a new look, but an organisation that continues to evolve alongside the girls and young women it exists to support.
The BBC Breakfast appearance was part of a wider national launch designed to put Girlguiding firmly in the spotlight and showcase the new uniform to a much wider audience.
Alongside Poppy and Isy, Sally was able to bring both a senior leadership and volunteer perspective to the conversation – from the practicalities of the new designs to the enduring importance of giving girls a place to belong, make friends, try new things and discover what they are capable of.
The launch marks an exciting new chapter for Girlguiding, but the message behind the uniform remains reassuringly familiar: girls are at the heart of the organisation. The new designs may look different, but the ambition remains the same – to help all girls know they can do anything.
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